There are several search monitor applications out there, most of which are geared towards the PPC market. Such applications are used to monitor the click through rates on the keywords and keyphrases you’re bidding on via pay per click and some of the more advanced applications out there can even help to spy on your competition to see exactly what they’re doing, how they’re doing it and most importantly, what they’re spending. By using a search monitor in tandem with a good piece of ppc monitoring software, markets are able to optimise their campaigns to a tee by only paying slightly above what the competition are paying for clicks and by only paying for specific clicks on specific keywords that are performing.

If you don’t monitor what is working for you, you could end up spending thousands on keywords that have never generated a single sale. By monitoring each aspect of your campaign, you can tweak it to such a point that it turns into an automated money making machine.

All successful affiliate marketers will tell you that the key is in the tracking, monitoring and optimisation. They’re not wrong.